Ath-leisure is a sign of our time not activity.
Brands like Under Armour, Nike, LuLuLemon and the list goes on- have hit it big with Ath-leisure. Why where a Polo that your wife or mother bought you when you could grab the nearest golf shirt from the bag, 2 for 1 deal. Going fishing? Nope... headed to the office. Pump some iron? For the month of January maybe, after that, fuck it, I'll wear what I buy to the office. Don’t get me wrong, it’s comfortable. It says , ‘hey, I’m athletic’ “I’m fit” its a lifestyle not a fashion statement.
I’m all for comfort but we need to start drawing the line somewhere, hell, anywhere. Ath-leisure is contributing to the viral spreading of laziness. Comfort over looks… yeah sure no problem except that if that is supposed to set the tone, how can one demand to be taken seriously? They’re comfortable, ironically, because the majority of America is out of shape. Quick clarification... this is not a shaming post, nor do I think that the zero size clothing that’s pushed on women is healthy nor is the Tyler Durden body that men desperately try to emulate. My point is more of a chicken or the egg argument on a larger social scale. Are these clothes more comfortable because we are out of shape (which yes, statistically we are) or are we allowing ourselves the leniency to become out of shape because of comfortable clothes? Comfortable begets more comfortable. If you're comfortable in your clothes you are comfortable in your ambition. In your love life. And most importantly, in your willingness to better yourself. Auth-leisure is contentment... which is murderous to excellence.
Clothes are our armor. They express who we are. So if we are a society that values athletics, what does that say at the heart of the situation? That’s the scary part. Is that now, sports are seeping into all aspects of our life. An entertainment based society is doomed to fail. Years ago I came across a picture of my grandfather’s second grade class photo. Yes, it was all boys, but that’s not the point here. He and his classmates were dressed in a three piece suit. He was not a rich man, middle class at best, in fact, I’m not sure he owned more than the one in that picture. Regardless, an 8 year old had a higher standard of dress than the majority of adults. And yet, these same adult men sporting a Nike polo want to be taken seriously on a global scale, as if wearing the logo of a world dominating brand all of a sudden makes you powerful... it doesn't.